On 07/24/2024
Pocket workshop for 12 candidates and campaign communicators of PT city council candidates from Dourados (MS).
Workload: 3 hours
Participants: 12 candidacies
Program: Basic campaign planning guidelines, best practices and strategic actions on social media, building narratives and adapting language for the regional context, how to communicate with the swing and non-radicalized conservative electorate?; digital mobilization – WhatsApp and its resources: optimizing broadcast lists, expanding reach, and content adaptation.
